Currently Facebook boasts somewhere in surplus of 400 million users and increasing. You've probably heard this line by now, but If it were a country it would be the third largest in the world behind China and India only. There's a pretty good bet that some members of your ideal target customer reside in and visit Facebook land, but the trick is to find them.
10 Benefits of Advertising
Whether a business is a multi-billion dollar national chain store or a small "mom and pop" shop, all businesses should know 10 benefits of advertising. Every time you pick up a newspaper, turn on the radio or watch television, you'll be exposed to adverting by businesses who understand the importance of marketing.
Identify Advertising lets people know you're in business. It conveys your business name and the type of products or services you offer.
Reach out A big example of the benefits of advertising is bringing potential customers to your store who might otherwise never know you exist. A storefront is only seen by people who walk past your door, but advertising can reach out to others in the surrounding towns and country.
Special sales and promotions can be advertised that get people's attention. Perhaps someone has been thinking about getting a new mattress, and when they learn about your store having a sale, it could be just the incentive they need to make a purchase.
Hours of operation Nothing is more frustrating than going to a store to buy something you need and realizing they are closed. The potential customer may just go somewhere else to make their purchase. One of the benefits of advertising the days and hours a store is open is to help prevent a loss of sales.
"Word of mouth" is said to be one of the best forms of advertising, and it's true. A satisfied customer will often tell others of their experience, which can result in future sales. Media advertising in newspapers, on radio and TV will help get new customers who will then increase business by their spreading the word to their friends.
Seasonal Promotions There are great benefits of advertising for specialty items or seasonal products. Perhaps you sell products that only your store has locally, such as musical instruments. Advertising special seasonal items, such as selling Christmas trees, can bring additional sales at certain times of the year.
Confidence Business owners often don't realize that one of the benefits of advertising is making potential customers feel more confident in a business they see advertised. It gives them the sense that the business is professional, stable and reputable.
Blitz Every time you watch a football game on TV, you'll see beer advertisements. These companies are huge, and they have plenty of customers, but their goal is to keep their products' names in front of consumers. If you see a commercial for a certain candy bar dozens of times, the next time you're in a convenience store and see that candy bar, you're more likely to buy one.
Consistency A business that stops advertising may give the impression that the business is out of business. When people see a business advertise for a long period of time and then stop, they may get the false impression that the business is no longer there, even though it is still open. Consistent advertising yields the best results.
Invest Another of the benefits of advertising that many businesses don't realize is that it takes money to make money. An old saying in the marketing industry is "Advertising doesn't cost, it pays." Sometimes you have to invest money to make money, and advertising should be an investment that is included in a business's annual budget.
We help you find the right choice for your business.
LinkedIn ads a great tool to leverage. LinkedIn ads offer a unique set of targeting options that Google and Facebook lack.
The ability to target business types and roles – can be incredibly powerful. LinkedIn has developed "something for everyone". On the advertising side
LinkedIn is the world's largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
While Social Media is definitely the hot topic of conversation this year, most of the tools focus on consumer centric business, and improving communication. If you provide B2B consulting, services or products, your options for social media are fairly limited, LinkedIn is a much better alternative.
Use LinkedIn Productively
Boost your business. Got a small business but want to generate more customers?
LinkedIn can increase your chances of hitting that big deal that puts your business exactly where you want to be. Again, this can take some time.
Improve your Google results. When someone Google you, do you really want the first thing they see to be your posts on the fly sport fishing forum? As your LinkedIn profile will have a fairly high Google Page Rank, it should rank fairly high in your search results. And you can fill it with stuff you want people to see.